Serckl is the hyperlocal app for your neighbourhood.
We're building the layer that connects a shop to the people living around it — with the same seriousness that older platforms reserved for advertisers, and none of the noise.
Big platforms optimised for scale. Local shops paid the price.
A shop in your neighbourhood serves the same 1,500 people every day. But the tools it uses to be found were built for national reach: keyword auctions, city-wide listings, category directories.
The result — the shop pays ₹3,000 a month for reach it can't measure, while a customer three streets away doesn't know it exists.
- The feed is scoped to your neighbourhood — not your city, not your interest graph.
- Every business is verified with real documents. Not by a bot, not by a self-declared tick.
- Shops pay a flat subscription. No commissions, no bidding, no dark patterns.
Four principles we don't bend on.
Local before national.
A city is a network of neighbourhoods. We build for the neighbourhood first — because that's where trust actually lives.
Verified, or it doesn't ship.
Every business on Serckl is human-reviewed. No auto-approvals, no aggregator dumps, no scrape jobs.
The shopkeeper is the customer.
Every product decision starts with a shop owner in Kochi or Malappuram, not a growth chart.
The neighbourhood is the graph.
Not your interest graph, not your city, not an algorithm. The 1,500 people around your shop are the audience that matters.
Where we are, where we're going.
Field research
Shadowed 40+ shops across Kochi and Malappuram. Understood why JustDial, Google Maps and WhatsApp groups all fall short for local merchants.
Serckl Consumer + Business apps
Two apps: one for people finding deals nearby, one for shops publishing them. Built in parallel from day one.
Kerala pilot
Serckl launches first in Kerala — verified businesses, deals and events, and a hyperlocal feed pinned to the neighbourhood.
A product of Aurtrio.
Serckl is built by Aurtrio — a Kerala-based software studio that builds products for underserved local audiences. We are small, opinionated and locally rooted.
Registered office: 64/A Tharayil Kuttikkavil House, Choppankkavu, Kadalundi Nagaram, Malappuram 673314, Kerala.
Talk to us before you decide.
Prefer a conversation over a website? WhatsApp is fastest.